May 4-May 8, 2020 


a look back at this week’s essays…

How to Know If Your Great Idea Actually Sucks 

I make my living by coming up with ideas. It’s a great way to pay the bills. And I’ve been doing it now for so long that the ideas come easily – on walks, in the shower, while reading, etc.

Many of them seem brilliant all the way up to the moment I write them down. Then things can get complicated.

Click here to read more.


Don’t Hire Your Friends… and Don’t Make Friends With Your Employees 

I have the good fortune to employ lots of very smart and engaging people. Every week, I meet some new employee that has the qualities I seek in a friend: intelligence, good character, and wit. I can’t stop myself from wanting to be friends with these people, even though I know I shouldn’t.

What I do to resist the temptation is tell myself, very consciously, that the desire I have to make friends with them is a sort of mental illness….

Click here to read more.


Principles of Wealth #38 

When we think of wealth, we usually think of financial wealth. But there are many other forms of wealth…. [If] one commits to becoming rich, as I did 45 years ago, it would be wise to give these other forms of wealth the consideration they deserve.

I didn’t and I paid the price for it.

Click here to read more.



quick quiz  

  1. How much do you remember about this week’s “Words to the Wise”? Use each of these words in a sentence: 

* specious (5/4/20)

* egalitarian (5/6/20)

* wistful (5/8/20)


  1. Fill in the blanks in this week’s quotations: 

* “If you can’t explain it _____, you don’t understand it well enough.” – Albert Einstein


* “One of the most important things I’ve learned as an entrepreneur is that the most difficult problems to solve are _____ problems….” – Michael Masterson (5/6/20)

* “We can all… increase our wealth daily by _____ to enhance the value of our property, our knowledge, our skills, and our trustworthiness.”  – Michael Masterson (5/8/20)


  1. Are these statements True or False? 

* Unlike most countries, South Africa does not have a legally defined capital city. (5/4/20)

* According to a survey by TalentLyft, 72% of employees say they are driven more by contentment with their work environment than by career advancement opportunities. (5/6/20)

* The Spanish Flu got the name as the result of a misunderstanding. (5/8/20)



recommended links from this week’s blog 

 * “COVID-19 Compared to 6 Other Diseases” – The only thing I’ve found [this past week] that adds anything helpful to the conversation about COVID-19 immunity. LINK


* I wonder how much this guy gets paid…LINK


 * The latest issue of Independent Healing – One ER doctor says this simple at-home device saved the lives of two of his coronavirus-infected colleagues. In this issue, you’ll find out how it works… and where you can get it. Click here to read the May issue.


 * When you have no idea what you’re talking about…LINK


 * “Take ‘the Other’ to Lunch” – There’s an angry divisive tension in the air that threatens to make modern politics impossible. In this TED Talk, Elizabeth  Lesser shares a simple way to begin a real dialogue – by going to lunch with someone who doesn’t agree with you and asking them 3 questions. Awkwardly corny at points, but true. LINK


 * “Isolation” – This Canadian comedian has been on a roll lately, riffing on the Corona Crisis and its effects… LINK



Your Question: 

I’ve been a copywriter behind the scenes for many, many years… [and] now, I want to help businesses succeed in this new reality….  I’m starting a company of my own for the first time in my life – I’m 52.  Figuring it out as I go.  Any advice?

My Answer: 

My advice to anyone starting a new business is to know as much about the business as you can before you start. Not the things you can learn from Google searches, but the things you will learn if you worked in the business: where potential customers are, how they like to be reached, how sales are made, what products and offers work best with the customer base, the allowable acquisition costs, etc.

These add up to what I call the optimal selling strategy (OSS). You can read about it in Ready, Fire, Aim. Do that first, then read the entire book three times. If you have any more questions after doing that, shoot them my way.


Have a question for me? Submit it on our Contact Us page. 


For a look back at the stock market, click here