An email from MJ:

I’ve been a full-time copywriter for nearly 30 years, and a six-figure freelancer for 18 of those years. I’d be hard pressed to name a more potent technique in copywriting than the “What if it said” copy review technique [you taught me]. I’ve been teaching it to my clients (and getting paid to do so) ever since. One very smart and already successful client told me she got ten times the normal response… the first time she used this technique after I taught it to her. Thank you for making me a hero!

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An email from EM:

I’m on step one in your book Automatic Wealth, and just had to put the book down to send you a quick email to say that we’ve come to the same conclusions about wealth. I can’t wait to implement your ideas.

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An email from AA:

This was long due. Just want to thank you for every issue you put together. Your articles are truly classy, informative, and a catalyst to my performance at work and home. No frills and fancies, Just plain thinking and clear speaking…. In this age of fast information and faster dissipation, your [writing] truly stands out.

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An email from KM:

Thank you Mark. For what? For being an example…. I just found out today that Michael Masterson was you. Imagine that. All this time and I didn’t know…. Anyway. Just thank you and I’m happy I found your blog.

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An email from FB:

I regularly read this blog…. Mark’s writings have inspired me to get into copywriting and taking my marketing job more seriously. Instead of endless, pointless meetings, I have shifted my focus to planning, writing, and executing marketing activities that generate sales.

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