slavish (adjective) 

Slavish (SLAY-vish) means like a slave; abjectly submissive. As I used it today: “If I thought that everyone that listened to me would always do exactly what I recommend, slavishly, I’d give no advice at all!”

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abstruse (adjective) 

Something that’s abstruse (ab-STROOS) is hard to understand; obscure. As I used it today: “Once we located a fast-growing market, we studied it. But again, we didn’t rely on abstruse market analysis to figure out what sort of products to offer.”

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churlish (adjective) 

Churlish (CHURL-ish) means rude, vulgar, surly. As used by Christopher Morley: “Happiness is surely the best teacher of good manners: only the unhappy are churlish in deportment.”

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predilection (noun) 

A predilection (preh-dih-LEK-shun) is a preference or special liking for something. As I used it today: “I’m not sure why I liked playing the clown in high school. It had something to do with a predilection for not conforming.”

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circadian rhythms (noun) 

Circadian (sur-KAY-dee-un) rhythms are natural, internal processes that regulate the body’s 24-hour sleep/wake cycle. They primarily respond to light and dark. As I used it today: “Yes, there are ‘night people’ –  individuals whose circadian rhythms favor waking late and working at night. I’m one of them. But I don’t make the mistake of pretending that I am better off submitting to my natural inclinations.”

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mundane (adjective) 

Mundane (mun-DANE) means common, ordinary, banal, unimaginative. As I used it today: “One out of a thousand startups has the sort of success that makes for a good movie. The rest are mundane.”

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impediment (noun)

An impediment (im-PED-uh-muhnt) is an obstacle or hindrance; anything that slows or blocks progress. As I used it today: “Meanwhile, keep in mind that there’s a positive side to these impediments. Thanks to the extra effort it requires to invest in SoftBank, the company is relatively obscure.”

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pocketecture (noun) 

I just invented a word I’d like to get people using… It’s “pocketecture,” and it refers to the design of pockets in any kind of bag.

For people that love bags (as I do), pocketecture is very important.

K bought me a very nice Louis Vuitton shoulder bag a year ago. I never used it. I couldn’t use it because of the pocketecture. It could not accommodate all the different sized little containers I keep my junk in.

If this word does take off, I predict that it will lead to another new coinage: pocketecturemania – a mental disorder in which otherwise sane people refuse to use perfectly good bags simply because they don’t like the pocket design.

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ben trovato (adjective) 

Ben trovato (ben-truh-VAH-toh), an Italian phrase, comes from a saying that was common in Italy in the 16thcentury: Se non è vero, è molto ben trovato. It means “Even if it’s not true, it’s a happy invention, a good story.”

A few examples of ben trovato stories: George Washington and the cherry tree… Marie Antoinette saying “Let them eat cake”… Thomas Edison inventing the lightbulb… Albert Einstein being bad at math.

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ludicrous (adjective) 

Something that’s ludicrous (LOO-dih-krus) is so absurd or silly it makes you laugh. As I used it today: “I like [Quora] because the questions are usually inane and the answers are ludicrous.”

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