From the Desk of Bob Mankoff:

Bob Mankoff had some good advice to the presidential candidates following last week’s debates. Advice that everyone could take.

Memo to the candidates: Humor can be an effective way to communicate your message.
1. By making it memorable. Funny points are repeated more than unfunny ones.
2. By creating a positive mood in the audience, so that it makes them less likely to disagree with you.
3. By making you more likeable.
4. By making your opponent less so.
5. By making it more difficult for the audience to conjure counterarguments to your answers, because humor is distracting.
6. By directing some humor back at yourself, to make you even more likeable and preëmpt your opponent.

Here’s the rest of his memo.

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From the Desk of Bob Mankoff…

Earlier this week, Bob Mankoff posted a dissection of the Seinfeld episode where Elaine takes on the cartoon editor of the New Yorker.


In response to Elaine’s criticism, Elinoff responds by complimenting her on the very premise she is deriding.

The flattery quickly causes Elaine to change her tune and proudly proclaim


Read the rest here.

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