Wilderness Man Survives Again

Thursday, November 29, 2018

Delray Beach, Florida.- After a frenetic week with the extended family in Nicaragua, I was in need of rest. The last thing I wanted to do when we arrived at Miami Airport last Saturday was to jump on another plane and fly down to Brazil. But I’d made a promise to a friend and partner. I’d committed to spend some days in Sao Paulo speaking at a conference on wealth building and meeting with the marketing and copywriting teams of our three publishing businesses down there.

I mused about calling in sick. I had a runny nose, so it wouldn’t have been a total lie. And also, let’s be honest… did they really need me? My Brazilian fan base (if you want to call it a fan base) had shrunk considerably since they stopped carrying my essays. The audience I’d be speaking to was less than 300 people. More to the truth of it, I hate giving speeches. And as for those meetings with all those young talents, what could I possibly tell them that they didn’t already know? They’d read my books. They’d seen my lectures. I’d be just another old guy telling them old stories about old ideas.

I walked K out of the airport to the car service lot where Lou was waiting for her. She was talking about what she’d be doing when she got home. I was thinking (for the zillionth time): “Why don’t I just quit? Why am I still working?”

As I put her luggage into the trunk, I imagined myself climbing in there with it. What if I disappeared? Just disappeared. I could hightail it to my writing studio above the garage and hang out there for a few months until I could come up with a story to account for my absence.

Walking back into the airport, I did what I always do at this stage of my before-the-business-trip blues. I imagined myself a pioneer in the wilderness. An 18th century family man in Appalachia or the Rockies, setting out from my little log cabin in a blizzard, rifle in hand, to hunt for the meat and pelts that would keep my family alive.

“It’s too dangerous now,” imaginary K warns me. “Wait for a calm in the storm.”

“A man’s got to do what a man’s got to do,” I reply. Then I kiss her on the forehead, pull down my coonskin cap, and march out the door.

The “hunt” in Sao Paulo was, as always, less brutal and less perilous than I had feared. The first night was easier than marching through the howling snow. It was more like watching a good documentary while sipping Chenin Blanc in the business class cabin of American Airlines flight 993. And giving my speech was less like tracking elk than excitedly explaining to lots of friendly faces my latest ideas about building wealth safely in today’s markets.

And the half-dozen meetings to which I’d have nothing to bring? They turned out rather well, actually. All those young, smart folks — they paid attention. There were nods and even smiles. And there were questions. Lots of questions that I could answer with confidence.

Then, in between, there were several really good meals with several really interesting people, two great lessons and three rolls with world-famous Jiu Jitsu champions, visits to two of Sao Paulo’s great art museums, and a VIP tour of the municipal theater. (One of the most beautiful opera houses I’ve ever seen.)

Lou dropped me off at home this morning at 5:30. It’s 6:30 now, and I’m sitting in the kitchen, writing this. Looking up through the east window, I see a thousand little clouds, dark violet in the darkness, spread out along the horizon above the ocean. It is dawning, and it’s a quick dawn. And as the minutes pass, little dark shapes are lit up from beneath in a luminous orange as the sky lightens from gray to streaks of purple and pink and blue.

My next trek into the wilderness is more than a month away.

Continue Reading

Steve Jobs on “Why Companies Fail”

Tuesday, November 27, 2018

Sao Paulo.- I’m in Brazil, catching up on email before I get to work – and I came across a video by Steve Jobs that Sean MacIntyre sent me. (See the link to the video, below.) It’s very good. And Jobs was fundamentally right.

I’ve never thought of it in quite this way, but I’ve always had a gut feeling that product development should lead the business.

When you are just starting out, you have to focus on sales and marketing. That’s because until you’ve been in business for years, you don’t actually know enough about the kind of products your market really wants.

Jobs understood this. In launching his business, he was all about discovering what the market really wanted in terms of customer experience. He said so on many occasions. But as the business grows beyond the point where it is selling hundreds of millions of dollars of product each year, there is a natural tendency for the marketers to take over.

And that can be dangerous – even destructive.

Everything ultimately depends on customer experience. And customer experience is 50% the experience of buying the product and 50% the experience of using it.

The way I have dealt with this has been to preach what I call “incremental augmentation.” It is essentially a refutation of the old adage: If it ain’t broken, don’t fix it.

For me, a healthy business is one whose products are forever improving. And a smart founder/CEO is one that is never satisfied with yesterday’s product.

Jobs’ video provides a deeper insight into why that is smart.

One of the reasons I decided to rewrite Ready, Fire, Aim– my most popular business book – is because, since it was published,  I’ve had many new ideas about why some entrepreneurial businesses are incredibly successful, and some fail miserably.

I’ve posted the introduction and part of the first chapter of my rewrite here on this blog, and I’ll be posting the rest as I get each section finished. One subject that I’m quite sure I will include is the challenge of reining in a big and fast-growing company when its leaders are all very adept at creating profitable growth.

Take a look at what Jobs has to say about this https://www.youtube.com/watch?v=fuZ6ypueK8M

Continue Reading

Odds Stacked Against You? Stop Bitching and Get to Work!

November 24, 2018

 

Nicaragua.- NP believes that when parents hit their seventies they should start giving away their assets to their children as fast as they can.

“Making them wait till you die is manipulative,” he says.

I say “I don’t think parents should feel obliged to leave their kids anything. They should expect their kids to be able to take care of themselves.”

NP also believes that older parents should live in assisted living facilities so that they “aren’t a burden to their adult children.”

I believe adult children should feel honored to take care of their parents as they become less capable of caring for themselves. “Caring for a family member is a privilege,” I say. “And it’s morally correct. These are the people that gave you life and took care of you for umpteen years when you couldn’t care for yourself.”

We were talking about the same topic, but our views are 180 degrees apart. And yet when we talk about other things that matter – work and economics and politics – our views tend to be aligned.

Why is that?

I think I know why because I have known NP since he was a small child. His dad and I were partners for many years.

NP’s parents held family in high regard. And within the family, children came first. When it came to education, public schools were not even considered. And when it came to selecting private schools, they would sacrifice anything to make sure their kids went to the best.

They had the same idea about “things” like cars and clothes and computers and everything else.

My parents came from a culture for which family was important but the role of children within the family was very different. Children were not the focus. They were expected to help out and to respect their elders. And anything they got – which was very little – they got not because they deserved it, but because their parents were being generous.

Today, I have friends that brought up their kids as NP’s parents did. And I have friends that brought them up the way my parents did. (Which was the way K and I brought up our kids.)

I also have a few friends that had an entirely different attitude. They seemed to believe their responsibilities as parents ended at the child’s birth. They abandoned their children when they were very young and never looked back.

What’s going on here?

Continue Reading

Thanksgiving Morning in Nicaragua

Thursday, November 22, 2018

This year’s to Macy’s Thanksgiving Day Parade featured a musical vignette from Prom, a new Broadway play that opened to great reviews. My niece, Izzy McCalla has a leading role in it. They were scheduled to be on TV at 8:15. At 8:00 we turned on the TV in the den of our house here, but we couldn’t locate it. So we rushed down to the clubhouse, begged the workers to turn on the bar TV and then Number Three Son Michael frantically searched through their larger selection of channels looking for the international channel that would be carrying it.
At 8:14 he was still searching. Everyone — including from Helen my mother in law to Francis my grandson — was yelling at him. “Hurry!”
Then, at 8:15 exactly, the image of Izzy and her costar appeared on screen. We had found it at the very moment it began….!
So we saw the whole thing, thanking our lucky stars and bragging to the restaurant workers ….Esa es nuestra prima! Esa es nuestra sobrina!

 

It’s Thanksgiving – a Good Time to Count Your Many Blessings

Nicaragua

Your wealth:

You haven’t hit the Forbes list of wealthiest humans, but you have enough money to put clothes on your back, a roof over your head, and food in your stomach. “The Pilgrims made seven times more graves than huts,” H.U. Westermayer reminds us. “No Americans have been more impoverished than these, who, nevertheless, set aside a day of thanksgiving.”

However meager your financial assets are now, they greatly exceed those of the great majority of the world’s population. So be thankful for that.

Your health:

You have aches. You have pains. You may have illness and infirmity. But if there are times during the day when you can enjoy yourself by yourself or with other people… you have something to be thankful for.

Your wisdom:

There are so many mysteries, so many unanswered questions. You know only a fraction of what you’d like to know, but you understand the most important things. You realize that of the gifts of life, three are most important.

* Consciousness: the greatest natural gift — your innate and inalienable (see Today’s Word, below) ability to experience the world around you, to notice and to appreciate a million possible things.

* Connections: the limitless possibilities you have to have good and loving moments with your family, your friends, and with virtually everyone you have the chance to speak to every day.

* Creativity: the potential of your imagination — the capacity to do what you want with your mind, which is, after all, where your life is located.

Be thankful for that.

Your work:

For many, work is a chore. But it doesn’t have to be that way for you. You have the ability to find work you love, or love the work you do. It’s about freedom — the freedom to desist from seeing yourself as a victim and to take responsibility for your future, regardless of whatever disadvantages you have now or obstacles that lie before you.

Be thankful for that, too.

Oxygen:

Each breath is another gift.

Be thankful.

Continue Reading

I’m back at Rancho Santana for Thanksgiving week…

Tuesday, November 20, 2018

Nicaragua – It’s a beautiful time to be here. The ocean is steel blue and the hills are myriads of green. Because of the recent political troubles, I was initially reluctant to bring the extended family. But day-by-day, homeowners are returning, feeling more assured that it is safe.

It took nearly 20 years after the Sandinista revolution of 1978-79 before gringos were willing to venture down here and buy property. It had been peaceful for more than 10 years at that time. But word traveled slowly back then.

Today, thanks to Facebook and Instagram, news – good and bad – travels at the speed of light. And that is why the resort is nearly half-filled already. If things continue to stay quiet, it’s possible that the resort will be back to full bookings by the middle of next year.

This morning, we stopped by FunLimon, our family’s community center, to watch Rancho Santana’s baseball team compete in the regional playoffs. As you can see from the photos below, the parking lot and the bleachers were overflowing. Despite the tension that still exists from the government’s lethal crackdown on protesters, people are trying to get back to the luxury of living in this beautiful place.

 

Continue Reading

The One and Only Secret to a Successful Marriage?

Saturday, November 17, 2018

Delray Beach, FL.- Andy and I were in our late 20s and beginning our careers in journalism. Elka was in her late 30s, working part-time as an accountant for our small publishing company.

She was beautiful and elegant and spoke with an East European accent that was hard enough to mean business but musical enough to make everything she said sound like it was being channeled from above.

We knew that she and her husband were struggling financially. Yet, though she occasionally mentioned their problems, it was always with a smile. She had nothing but good things to say about her personal life. We never heard her complain.

We were crazily infatuated with her.

One day, and I can’t remember how the conversation took this direction, Andy and I were telling her how much we admired her. We were especially impressed, we said, that despite their many challenges, she and her husband seemed to have such a happy marriage.

“Please share your secrets,” we begged.

“There is only one,” she said.

We leaned in.

“The man must love the woman more than the woman loves the man.”

Because it was Elka, I wanted to believe it. But my rational brain knew it was fundamentally romantic nonsense. Good and long-lasting marriages are based on more practical things like compromise, communication, and reasonable expectations.

Still, in the 40 years that have gone by since Elka told us her “secret,” I have not been able to forget it.

Since then, I have read dozens of books on marriage and observed a hundred marital relationships – friends and colleagues and family members. And although I’ve seen plenty of evidence to support the rational view, I’ve also noticed that in many of the best long-term marriages, Elka’s simple maxim proved true.

Continue Reading

Breaking Big: The “Ready-Fire-Aim” Strategy That Took One Company From $8 Million to More Than $1 Billion

Thursday, November 15, 2018

Chapter 1, Part 1

The 5 Stages of Entrepreneurial Business Growth

Delray Beach, FL.- For the first half of my business career, I spent almost all of my time doing. I was an incessant innovator and that required a lot of practical thinking. But I eschewed the theoretic. My M.O. was experimentation: Begin with a hypothesis about how to make something new or better. Test it to a reliable degree. Then make adjustments.

Since I knew very little about business, I had the advantage of testing theories that were outside the box of recognized business truths. This taught me two things: Traditional practices are usually there for a good reason. And when new ideas work, they can work big.

In the year 2000, I began to write a blog (called Early to Rise) about what I had learned about business. It forced me to think more abstractly about my experience, and gave me an opportunity to step back and see patterns. And after doing that on a daily basis for five or six years, I was able to see patterns in the patterns.

One of the great pleasures of writing those daily essays was knowing that I was refuting some long-held beliefs and introducing (what seemed to me to be) new ideas about how to launch and grow businesses in the digital age.

It was then that I got the urge to host a very special, very high-priced seminar where I could explain my insights to smart and successful entrepreneurs who wanted to grow their businesses.

The goal was not financial. I could have charged little or nothing to attend. But I wanted to attract serious people, entrepreneurs with enough success in business to challenge my ideas if they didn’t make sense.

It was a four-day event and the fee was $10,000. Since this was the first time I would be charging this kind of money for my expertise, I was more than a little worried.

But I told myself that I would be okay. All around me, self- proclaimed business experts were charging $1,000 to $5,000 for seminars and getting plenty of eager people to pay up. I knew many of those experts. And most of them, in my humble opinion, were one-trick ponies – zero-down real estate gurus, direct-marketing pundits, or motivational speakers. Few of them had my depth or breadth of experience. If they could get away with charging as much as $5,000, I reasoned, I should be able to charge $10,000.

So I spoke to MaryEllen Tribby, the woman that was running Early to Riseat the time, and she helped me put it together. Three months later, she had everything set up and 30 tickets sold.

[Marketing Tip:The easiest way to create profits in your business is to sell your best customers a higher-level version of something they have already bought. MaryEllen’s marketers did that by sending out a special invitation to a limited number of Early to Risesubscribers who had already spent $2,000 on a three-day conference with various business writers. My seminar was positioned as more (four days) and better (with me only). And it sold out in a matter of weeks.]

The only thing left was to come up with an agenda that would justify an investment of $10,000 by each attendee. When I reviewed the credentials of the 30 people who had signed up, doubt once again gripped me. What could I do for them that would be worth what they had paid? The saying “Pride comes before the fall” haunted me.

Aside from the fact that all 30 had achieved a great deal in their careers, each had a different sort of business. Some were beginning new businesses. Many were growing modest-sized companies. And some had well-established $10 million to $25 million enterprises.

And if that were not challenging enough, their businesses ranged from professional services to publishing to manufacturing. Even to restaurants!

On the one hand, I had, by that time, such wide experience in business that I felt confident I could be helpful in some way to each of them individually. But this was a group event. And we had limited time.

I certainly could not dumb down the discussion to the basics of entrepreneurial success. Most of these people were well beyond that. I had to create a program that was both high level and fundamental, with ideas that were universal to all entrepreneurial businesses but also specific enough to satisfy each and every attendee.

I thought about it for several days, but I could not come up with a satisfactory approach. I called in two colleagues – senior writer Charlie Byrne and contributing business management expert Richard Schefren (both superstars in their domains) – and I explained my problem to them.

The specific question I posed was:

Continue Reading

Principles of Wealth #22*

Tuesday, November 13, 2018

The efficient market hypothesis is bogus. The stock market, its sectors, and its individual stocks are often mispriced. But that doesn’t mean speculating on those errors makes sense.

Speculation is at best an intellectual form of gambling, like playing blackjack rather than roulette or craps. But all forms of speculation are likely to decrease one’s wealth over time. And every experienced speculator, in his heart, knows this to be true.

Selling speculations is not speculating. It is a form of business. And for some, it is a very profitable business.

 The prudent wealth builder that speculates treats his speculations as spending.

Delray Beach, FL.- In an essay published in Investopedia, Tim Parker writes: “Whether speculation has a place in the portfolios of investors is the subject of much debate. Proponents of the efficient market hypothesis believe the market is always fairly priced, making speculation an unreliable and unwise road to profits. Speculators believe that the market overreacts to a host of variables. These variables present an opportunity for capital growth.”

The argument Parker attributes to speculators is correct. The stock market is often inappropriately priced. And sectors within the stock market are badly priced even more often. Not infrequently, market sectors are grossly mispriced. The same is true for individual stocks.

I am always astounded when I think of how quickly and widely accepted the thesis of the efficient marketplace came to be. The logic, simply put, is that the big financial players – including institutional investors, hedge funds, and the like – have, through internet communications and computer technology, access to all of the key financial data they need to value stocks. They even have access to indices of public sentiment. With all that knowledge available and updated in nanoseconds, the price of any stock, any sector, and even the market itself will of necessity reflect the correct pricing.

This doesn’t make sense on several levels. For one thing, it is impossible to measure consumer sentiment or to predict its ebb and flow. More importantly, raw data (such as history of earnings, revenue growth, P/E ratios, etc.) cannot possibly give a reliable view as to the value of a company in the future.

I cannot tell you with any accuracy the true value of the equity of any of the companies I own and control. And I certainly could not predict what the value will be in six months or a year. So how could these data-crunching investment behemoths know?

But forget about the logic. Take a look at any 20-year period of stock market valuations and you will find moments when the market “corrected” itself, sometimes with a fall of 10% or more. What is happening there? There can be only one answer: irrational exuberance. And as I have already pointed out: You cannot measure accurately, let alone predict, the fluctuations of investor sentiment.

But that doesn’t mean that speculating is a reasonable way to accumulate wealth.

(Note: Hedging and arbitrage are not necessarily speculating. If done properly, they are the opposite. We will talk about them another time. This is about speculating and only that.)

What is speculating? John Maynard Keynes said it is acting as if one “knows the future of the market better than the market itself.” I like that definition because it emphasizes the core problem with speculating. It is fundamentally a bet on the future. And betting on the future is betting on something that is largely unknowable. Why bet on future possibilities when you can make good money investing in the known facts, the realities, of the present?

Professional speculators use sophisticated strategies such as swing trading, pairs trading, and hedging along with fundamental analysis of companies/industries and macro analysis of economics/politics to place their bets.

Just think about what I just said. The best speculators are crunching numbers from all these realms and using complex, technical strategies to make their decisions. And it is all done in the hope of getting way-above-average ROIs. It’s a whole lot of work. And at the end of the day, success depends on thousands of uncontrollable and even unknowable details. Where is the reasonableness in that?

John Bogle, bestselling author and founder of the Vanguard Fund, wrote a book called The Clash of Cultures: Investment vs. Speculation. In it, he demonstrated that individual investors almost always lose big when they speculate. He says that speculating is an “unwise” strategy for ordinary people whose goal is to safely accumulate funds for retirement.

“The internet and financial media may encourage speculation,” he says. “But that doesn’t mean you should follow the herd.”

Indeed. The reason the financial media and the brokerage community promote speculation is because they benefit from the fact that most speculators lose and lose big. And all those losses end up in the pockets of the brokers and the bankers and also the prudent investors that would rather invest their money safely for reasonable gains than gamble for big wins.

* In this series of essays, I’m trying to make a book about wealth building that is based on the discoveries and observations I’ve made over the years: What wealth is, what it’s not, how it can be acquired, and how it is usually lost.

Continue Reading

How Never to Begin a Blog Post, or… The Most Important Secret of Storytelling

Sunday, November 11, 2018

Delray Beach, Florida.- Should I tell him? Will he listen? Will he feel I’m butting in?

I had just read a company blog post from a colleague. It was an important post. And he was making an important point. I wanted every employee to read it.

But the problem… well…

One of the best ways to begin a blog post (or a speech or an essay) is with a story.

A well-told story will instantly grab the reader’s attention and hold him tight while he discovers (indirectly and without resistance) the idea you want to convey.

This is true only of well-told stories. Badly told stories are perhaps the worst way to begin.

So what is the difference between a well-told and a badly told story?

There are about a dozen. But the first and most important – by far – is that a well-told story begins in the middle.

The above-mentioned blog post began like this:

 I first met David and his wife Jenny in Panama in 2007.

David was from upstate New York but moved to Philadelphia shortly after marrying Jenny over 30 years ago. Other than a business trip to Toronto, he had never been out of the country before.

They were both attending International Living’s “Ultimate Event,” which I was helping run. This was our monster event, gathering all our country experts in one place to help the hundreds of attendees figure out the best places to retire or invest overseas.

We got to chatting over a drink at the welcome cocktail reception, and I soon discovered they were nearing retirement and wanted to know the best country to move to…

 I’m reading it and I’m wondering, “Where is this going?”

If it had been written by someone else, someone I didn’t know, I’d have already put it down. But since it was a colleague and since I knew he wanted to improve his writing skills, I continued reading. And reading. And reading. And wondering when he would get to the point!

Six or seven hundred words later, he wrote:

Knowing your customers is extremely important and seems so obvious….It can help you develop your products and services and craft the right messages to appeal to those customers. It provides a sense of empathy…

Wow! What a long and winding way to get to this idea.

I wrote him this note:

“If you are going to tell a story, begin in the middle, which usually means in the middle of the conflict. (Aristotle called it in medias res.) Give the reader a reason to want to keep reading.

“This is a story meant to illustrate a point you are making about the usefulness of attending live events. So you need to create some conflict around that. You want the reader to know what’s at stake. So he’ll care about it.

“Does this make sense?”

And then I thought I should give him an example of what I meant. I came up with this:

She told me he never attends industry events – especially those where you’re expected to “mingle” with potential customers.

 “I’m running a big business,” she said proudly. “I’ve got deadlines to meet. I’ve got a bottom line worry about. I don’t have time to waste on cocktail parties, making small talk with customers.”

 She seemed very sure of herself and I was her guest so I didn’t want to argue with her. Instead, I put on a sympathetic, non-committal face. 

 When, three years later, her business failed, I was not surprised…

I was hoping he would see how much stronger this is. Not because I’m a better writer. I’m not. But stronger because of the way I started my story.

I didn’t start at the dull beginning with preliminary information the reader might eventually want or need to know. I started with the conflict – in this case, with the protagonist being challenged by a woman making a statement he knows is wrong.

When you begin your story at a scene that represents a core conflict, you accomplish two things:

* You allow your reader to get to the point faster. (In this case, in 90 words rather than 600.) And…

* Even more importantly, you let the reader experience the truth of your idea emotionally before you give him the argument for it rationally.

And did my critique work?

He didn’t respond immediately, so I was a little worried. But the next morning, I received a friendly thank-you. “I’m not going to read Aristotle,” he said. “But, yes, I can see how much stronger it is to begin in medias res.”

Continue Reading

More on Micro-Cultures, Financial Success, and the “Nature vs. Nurture” Question

Friday, November 9, 2018

Delray Beach, Florida.- On October 18, I posted an essay www.markford.net/success-in-life-its-all-about-micro-culture about the relationship between success in life and something I call “micro-culture.”

The main points I made in that essay:

* What matters most in human development is not one’s macro-culture but one’s micro-culture. Let’s call that the 40 or 50 people that surround you from birth to age, say, 16.

* Let’s make it 49 people, bringing in the social biological concept of the 7-person limit of influence. (7 x 7 = 49)

* Micro-cultures that value hard work, intelligence/education, and financial success produce financially successful adults. Micro-cultures that lack these values produce adults that struggle or fail financially.

Since then, I’ve had some further thoughts:

* Culture is not just about values but also about expectation. It’s not just that certain micro-cultures value hard work, intelligence/education, and financial success, it’s that their members are expected to live those values.

* Another factor in determining success is an individual one. I call it self-sorting (for lack of a better word). The idea is that within any environment – academic, social, or business – people tend to sort themselves along a line from the back end to the front end. This is their pecking-order comfort zone. They do this regardless of how active or competitive the environment is.

* I am not sure whether one’s pecking-order comfort zone is solely determined by individual circumstance or whether it may be one of the values of the micro-culture. I’ve got to do a bit of research on that. But it’s possible that it is a cultural value. And if it is, that’s interesting, right?

I’m still working on this. But the more I think about it, the more I think it is the seed of an idea that I should develop into a monograph. Maybe even a book.

Hmmm. Stay tuned…

Continue Reading