I wouldn’t call Dan Kennedy a friend. We were acquaintances. I knew him by reputation first, then as a fellow speaker at AWAI events, and then as a reader. We had a few conversations. Exchanged a few faxes. (He never got online.) I can say this about him. In an age of internet marketing impostors, he was the real deal.

At the time of publication, Dan was in hospice care. This is a letter he wrote that was forwarded to me:


 TO: Magnetic Marketing|No B.S. Inner Circle Members, “Lifers,” Friends and Advantage Family Members

I find myself in the unusual position of regretfully announcing my death. Usually people are having to do the opposite; deny rumors of their passage. I am writing this in Hospice after a 10 day maelstrom of multiple overlapping infections, surgical procedures, and diabetic and heart conditions. This set in motion an irreversible downward spiral and I am now on the final journey of no more than a few days before exit. Consequently I won’t be interacting here anymore.

I have a couple of things to say to you. First, it has been a great privilege to have worked for you, and with you, and to have had your interest and patronage. You have made it possible for me to do work that interests me, that I chose and that I felt meaningful and worthwhile. Second, I never thought of this as just a transactional business but also as a genuine relationship, a community, and a Movement.

As I said to you at the 2018 SuperConference in Orlando right after Adam Witty purchased GKIC, I never had a son, but if I had one, I would want it to be Adam because of his big heart, integrity, and commitment to help entrepreneurs grow. Adam and I have worked closely together for the past 12 years. He has integrated and used my teachings in his business so successfully that he is the person I place my confidence in to pick up where I am leaving off.

As I enter my final days, I hope OUR community, OUR TRIBE will stick together. Adam and the Magnetic Marketing|No B.S. Inner Circle team need YOU, now more than ever. Although I will no longer be with you, the community we have created together, the camaraderie we share, and the support we provide must continue. As my last request, please help me to keep our entrepreneurial community thriving to benefit you, your business, and entrepreneurs in the future.

All my best,