Below, you will find a chapter I’m including in my book, Great Copy – a collection of essays about what makes copywriting great by a dozen top copywriters (including yours truly). Note: As always with these “Works in Progress,” keep in mind that this is not a final draft, so I thank you in advance for reviewing it. Please leave your comments/suggestions on this chapter for me here.

While we’re on the subject, I’ll be reviewing a book by one of the greatest copywriters of all time. And at the very end, there’s a link to a video clip of me answering some questions about copywriting from copywriters.

Before we get to all that, I’ll fill you in on four particularly interesting (to me) news stories.

And before we get to that, here’s an update on what I’ve been up to recently…