Copywriting 

Copywriting is the act of writing text aimed at selling products or services. There are basically two types: Copywriting for General Advertising vs. Direct Response Copywriting.

The purpose of “general advertising” copy (i.e., billboards, brochures, magazine ads, catalogs, newspaper ads, TV ads, etc.), is usually to increase brand awareness. The purpose of direct response copy (as the phrase suggests) is to elicit an immediate response from the prospect to the offer, either by providing contact information or by placing an order for the product/service being advertised.