From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses.
In the Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-style professor on a quest for romance, he makes it fun.
You follow the professor as he catches the eye of the object of his affections… figures out what to say and do to get her to fall in love with him… and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship. In the process, you learn how to construct a powerful sales letter.
With Architecture of Persuasion, you’ll:
- Learn how to infuse your sales letter with massive power by using two little-known techniques. (This probably goes against everything you’ve heard… but Michael swears by it!)
- Discover the three critical elements that every successful sales argument must have. (Fail to include even one of them, and all your hard work is headed for wastebasket city.)
- Boost your sales 100% with the “false close” and the “liquidating bonus.”