Are You An Information Addict?

“Let’s have lunch,” DK said in his email. “There’s something I need to talk to you about.”

Two days later, we were eating chopped chicken salads at City Oyster on Atlantic Avenue. We talked a bit about family news, but it was clear that he wanted to talk about a question that was on his mind.

The question: Should he spend $100,000 on the highest level of an internet marketing program that he had been looking at?

“It looks really good,” he said. “But I’m not sure it makes sense for me to invest that kind of money.”

“A hundred grand is a lot of money,” I said.

“But you get an awful lot for it,” he explained. “They do all the technical stuff for you, which I’m not very good at. All I have to do is come up with the product idea.”

The waitress filled our drinks.

“So if you invest in this marketing program… what kind of products would you sell?” I asked.

“I don’t know,” he said.

“How about this: If you had all the money you could ever need, how would you spend your time? What would you do to give your life purpose?”

“That’s a good question,” he said. “Actually, I like the idea of purposefulness. Maybe I’d do something along those lines.”

I told him that if I were he, I’d not spend a hundred grand on a program that gave me marketing and operational tools until I knew what I was going to do with them.  READ MORE

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The Death of Music Journalism?

Here is an interesting article from Noisey about how music journalism is being affected by the mechanics of SEO optimization and the quest for clicks and page views.

If you’re not familiar with the term, SEO stands for Search Engine Optimization, which Wikipedia defines as “the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or ‘organic’ search results,”. In short, if you increase the visibility of a website, you increase the advertising revenue of that website.

According to the author, this has had a negative affect on the quality of writing:

Common amongst these types of posts is an abbreviated writing style that prefers lazily regurgitating details, without providing any personal input.

This type of content is a byproduct of blogs’ emphasis on SEO tactics. Shorter pieces lacking substance are easier to produce and enable blogs to post content first, which in turn helps the post rank higher in Google searches.

The author also points out that music websites, like the highly influential Pitchforkhave abandoned their original ethos of covering obscure, alternative, and outsider music.

…the site now also writes about many mainstream artists. In an effort to reach larger demographics, blogs are creating link bait with highly searched band names or keyword phrases like “best new music.” For every obscure band that isn’t heavily searched, a website will produce double that amount of content around a highly searched term.

These are interesting theories.

Interesting…but dead wrong.

This is a story not about the effect of SEO (the writer is wrong that its inherent tendency is to dumb down). It is a story about a small publication that became big and profitable then, in an effort to stay big and profitable, began acting like a big publisher.

Mainstream publications have always focused on big names to attract readership. Doing anything else is stupid.

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