Communications technology made it inevitable. Human nature – which wants to out the truth – demands it. Charles Bukowsky, Lenny Bruce and Howard Stern prepared us for it. And economics makes it profitable. The public has an insatiable desire to inspect the most intimate details of their fellow creatures. And the media is giving it to them – with the rise of the paparazzi and reality shows, etc. Even when we are outraged by the media’s reach, we cannot stop looking. The Rupert Murdoch fiasco will not stop reporters from using technological tools to invade private lives. The backlash against Murdoch’s papers will only force the media to hide their tactics for a while. Tools that invade privacy are like steroids for news agencies. They will be necessary if you want to compete.