I’d like to interrupt all this Corona Crisis coverage to raise an objection to something bothersome that has been accelerating during this time of stress. I’m talking about the soon-to-become ubiquitous “verbing” (the practice of using a noun as a verb) of pivot – e.g., “We may have to pivot here and change our marketing strategy.”
I’m not crazy about impact or medal as verbs, either. But pivot is an odious development. Please join me in resisting the temptation to use it. If we can keep a good social distance from it for at least until the Corona Crisis has passed, perhaps it will die out naturally.