The Complex Problem of Gun-Related Violence

The bipartisan bill currently in the Senate is a breakthrough in gun control legislation. It has several gun safety measures, including “red flag” laws and enhanced background checks. But although any regulations will be helpful in reducing gun-related violence, restrictions on gun ownership per se may not be enough.

To discuss guns and gun-related violence productively, we have to take a wider view. Consider this:

Switzerland has an extremely high rate of gun ownership and virtually no gun murders.

In the USA, the number of gun deaths, including suicides, has increased every year. But most gun murders are relegated to urban crime, and gang-related crime in particular. This is a big problem that should be addressed directly. Our lawmakers avoid doing that, because it is mostly a black and brown problem, and, thus, politically awkward.

That’s one thing. The other is the mass shootings, like we had in Texas and Buffalo. Unlike gang shootings, which involve hand guns, this is where automatic weapons come into play. Mass shootings are very bizarre and complicated. They are often characterized as political, and some of them are. But this is clearly a mental health issue. It is one crazy person with an agenda. So red flag laws and background checks can help. It’s sometimes called domestic terrorism, however, which is a very different thing. Domestic terrorism is an inhumane but rational form of violence that is, by definition, a political act, and must be addressed that way.

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The Rise of Tequila and Mezcal 

My first experience with tequila, about 50 years ago, left me prostrate at the door I couldn’t quite open where I spent the rest of the night. Thirty years later, I tried it again and found it had a better effect on me. It put me in a social, almost gregarious, mood, with and less chance of incapacitation.

That was good timing, as it was the dawn of the rise of tequila – and its smoky cousin mezcal – as a respectable alcoholic beverage at the level of scotch or bourbon.

In fact, US consumption of mezcal jumped 53% last year. Tequila jumped 27%. This year, it’s estimated that Americans will spend more on tequila and mezcal than on whiskey. And more than they spend on vodka by 2023.

What’s behind the increase?

These are the main factors:

* Their versatility – High-end offerings have pushed tequila beyond shots and margaritas and into the realm of sippable scotch and cognac. And while mezcal can substitute for tequila, it can also be used in drinks that would otherwise call for scotch or whiskey.

* The health factor –  Though it’s hard to call any spirits “healthy,” 100% agave tequila is gluten free, low in calories, and has fewer congeners. (Congeners are fermentation products that lead to hangovers.)

* Their broad appeal – Tequila and mezcal consumption spans age, gender, culture, and occasion. This gives them a wider market than other spirits.

Then there’s the celebrity factor…

Just a few of the “names” that have come up with their own brands of tequila: George Clooney, Kendall Jenner, Eva Longoria, Justin Timberlake, Dwayne “The Rock” Johnson, and Nick Jonas.

(Source: Bloomberg)

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More on the Conceptual Art Scam 

On May 16, I wrote about a discussion I’ve been having with my partners in producing my next book on Central American art. The issue at hand is conceptual art and why I think so much of it is BS.

Click here to read a review of a new book on the subject that makes my argument cogently: The Fraud of Contemporary Art by Avelina Lesper.

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COVID and “Chemosensory Disruption”: Answers Begin to Emerge

As I mentioned on June 3, if I ever suffered any loss of smell from my bout with COVID, it was minor. My sense of smell was never great to begin with.

Loss of smell was a very common symptom back then, when the pandemic was spiking. Since then, it’s become much less common. A study published last month found that compared with those who had been infected with the original virus, those who had the Alpha variant were 50% as likely to have it. It fell to 44% for the Delta variant, and then to 17% for Omicron.

You can read about why that is here.

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The Cyclades Islands

As I said at the beginning of this issue, we’ve been enjoying a trip through this group of Greek islands in the Aegean Sea for the past week. And there’s so much about them that’s spectacular. Unlike anything anywhere else in the world. The beaches and little fishing villages. The dramatic volcanic landscapes and natural hot springs. Archeological ruins and ancient history everywhere you look. (The islands were home to one of the oldest civilizations in Europe, from 5000 to 2000 BC.)

Each island has ports, and they are nice. But the real action is in the town centers, which are almost always built on hilltops. All the buildings are white. And cube-shaped. Doors and windows are hues of blue and green, with some exceptions. The overall effect is stunning against the cobalt blue of the Aegean.

The people are friendly and engaging – like Italians, but a bit less thrilled to help you. But just a bit.

A few of the highlights:

* Santorini and Ios – touristy, for good reason. Among the most beautiful towns I’ve ever seen. Almost too much to believe. Lots of great restaurants. Lots of bars and nightclubs. Lots of young people with tattoos.

* Paros – some interesting churches and a fun folk art museum.

* Antiparos – amazing caves. (We learned the difference between stalactites and stalagmites.)

* Delos – a one millennium BC ruin. Very impressive.

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“The wish to travel seems to me characteristically human: the desire to move, to satisfy your curiosity or ease your fears, to change the circumstances of your life, to be a stranger, to make a friend, to experience an exotic landscape, to risk the unknown.” – Paul Theroux

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To be prostrate is to be lying face down on the ground. As I used it today: “My first experience with tequila, about 50 years ago, left me prostrate at the door I couldn’t quite open where I spent the rest of the night.”

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Why I keep doing what I do: 

“Mark Morgan Ford, thank you for being such an inspiration to the world of words and to us!” – MR

“Thank you! You are my biggest inspiration when it comes to direct marketing. I study your Ready, Fire, Aim and Great Leads books. I bought AWAI’s Accelerated Program for Seven-Figure Copywriting, too. They’re brilliant.” – MO

“Hi Mark, I attended the AWAI Opal Resort Retreat. I appreciated your teachings about building financial success. I think I’ve shared your thoughts at least three times with people I know.” – BM

Re the P.S. in the June 14 issue: 

“Thank you for the video of the guitarist. He plays with his heart for sure. Listen to Omar, a young Nicaraguan now playing in London. Watch him on Instagram at Orimel17. He played in concert at Rancho Santana several years ago.” – MF

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I’d like to believe that my social media use would be such that I would not have been fed this clip from “America’s Got Talent.” But I was. And although I suspect it was entirely planned to feel fortuitous, it got to me. I even teared up for a moment.

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