Why I Write the Books I Write
I’ve been getting testimonials from people who got something useful from my books on a regular basis since I began writing them 25 years ago. You can imagine how it feels to discover that the product of the work you do has benefited people you’ve never met. This week, I spent a half-hour looking through those I haven’t read in a while, and I found many that left me feeling like the return I got from my investment of time was more than I could have expected.
Here are a few examples…
“I can apply [The Power of One] to my life today.”
From LH: “Your chapter on The Power of One was an incredible ‘aha’ moment for me. I can see how I can apply it to my life today. I hope it will stay with me throughout my career!”
A reminder of “the truly important versus the seemingly important.”
From BS: “I have always thought of you as a genius, but I am now convinced. I will be sending copies of your book to those I know and respect in business. I doubt that many can benefit from your pearls of wisdom because of their egos or mistaken predilections, but for those few who are open minded, your work will be an eye-opening classic. The basic truisms included should be written on the inside of the eyelids of every businessperson so each can be constantly reminded of the truly important versus the seemingly important factors that are crucial to financial success.”
“I got so much from your book.”
From AS: “As a director and manager of a large group of people, I got so much from your book. I was able to rally the team into seeing the vision of what CAN be if we all do a little bit more with a lot less…. We are coming out with new products almost every month, sometimes more. I continue learning priceless skills that I may not have if everything went as planned with the business or if I would have left.”
“Over $1 billion in trackable results”
From DG: “As a mentor from afar, your core principles were a tremendous catalyst in my career. Ten years ago, I arrived in the USA with $80 and have since generated over $1 billion in trackable results through copywriting and marketing strategy. Entering an early retirement but wanted to say Thank You!”
“I study them like I do my Bible.”
From DJ: “I have pored through your books, Great Leads and The Architecture of Persuasion…. I study them like I do my Bible… new adventures, new discoveries unfold… significant… valuable.”
“My husband is super-excited too.”
From DE: “I am super-excited to be on my journey. Thanks to your book, The Pledge, my husband and I have increased the amount of money we put into savings and paying off our debt. One of the most important ‘takeaways’ I got from it on this incredible journey to increasing our wealth is that increasing our income is the key. By the way, one of my first week’s goals was to talk to my wonderful husband about all of this, which I did. He is super-excited too, and is interested in looking into writing/building websites as his new stay-at-home career.”
