RT was telling me about a new BJJ dojo he was opening about six miles from his main facility. The story of how he got this new business rolling is straight out of Ready, Fire, Aim, which he tells me he’s read two or three times.
But that’s a story for another day.
Today, I want to share with you something I came up with to explain the fundamentals of sales and marketing. I wanted it to be comprehensive but simple and easy to remember. And I think I have it. For the time being, I’m calling it:
Six Absolutely Necessary Steps to Building a Lifelong Seven-Figure Business
The first three steps are essential for getting any business off the ground. The second three steps are essential for keeping a profitable business going over time. If you fail at any of them, there is a good chance that your business will wither and die. (In my experience, the failure usually takes place in the first three to seven years.)
To start a profitable business, you must know how to:
1. Attract attention.
2. Create a desire.
3. Offer a unique solution.
To keep your business profitable, you must know how to:
4. Turn that solution into a behavior.
5. Turn that behavior into a habit.
6. Turn that habit into an addiction.
