The following essay by Steve Sjuggerud illustrates an important truth about entrepreneurship. Contrary to popular belief, successful entrepreneurs (as opposed to those who make money and then go broke) are not usually risk takers. Quite the opposite, they weigh risks and rewards and don’t move forward unless they can comfortably live with the downsides.
By Dr. Steve Sjuggerud
The life story of Bob Mayer is titled Without Risk, There’s No Reward: Tales, trials and truisms from the amazing life of a pioneering southern California developer.
I met Bob last week, while staying at a hotel he built… the fantastic Hyatt at the Huntington Beach Waterfront. It turns out Bob is a subscriber of mine. He’s also a gifted storyteller and a successful entrepreneur.