I got my ass whooped. And it wasn’t fun. 

The Pan Am IBJJF is one of the three most important Jiu Jitsu competitions in the world. Each year, thousands of competitors from Brazil, the US, Canada, and the rest of Central and South America assemble to battle for the prestige of winning. In the Mar. 28 issue, I mentioned that I was preparing for this year’s event, which took place in Kissimmee, FL (near Orlando) from April 6 to April 10.

I’ve been practicing Brazilian Jiu Jitsu (BJJ) for more than 20 years. I got my black belt from Master Marcel Ferreira in 2015. I train four times a week. My training partners are national and world champions. They are much, much better than I am. Plus, they are younger, stronger, quicker, and more athletic. And so, most of the time when I’m training with them, I’m losing.

That doesn’t bother me. Quite the contrary. It feels like playing. I look forward to my lessons because they are fun.

BJJ is a very technical sport. It’s way more technical – in terms of the number of techniques you have to master – than any martial art I can imagine. But that is yet another thing that makes it so enjoyable. It is a constant learning experience.

Competing is another story. It is not playful. It’s not fun. And it’s not about learning. You want to completely dominate your opponent. You want to crush him, mentally and physically. You want to break his heart. Or, at the very least, break a limb.

Grammatically speaking, I’m using the second-person here to describe these feelings. But I’m implying, as second-person often does (ironically), that I’m describing my own feelings. I have no such desire when I step on the mat to grapple with an opponent. I’m too old to muster up the ferocity I used to have when fighting. My desire is to grapple well, score points, and, if possible, win.

But that doesn’t mean I’m okay with losing. Especially to someone I don’t know. It feels miserable. Completely terrible. It feels like I was beaten up and humiliated.

I lost to someone I didn’t know – except by his record and reputation. He is currently ranked number one in the world in Masters 6, the division I competed in. (Black belts older than 55. I am 71.) He is numero uno out of more than 1,000 active competitors. In the IBJJF alone.

He didn’t just beat me. He tapped me out. An expert in judo, he spent the first minute of the match tossing me around like a ragdoll. And then, after he put me on the ground (with an inside leg flip), he spent the next 90 seconds expertly defending my best technique – the “deep half-guard sweep.” In the midst of doing that, I made the small, momentary mistake of extending my arms too far ahead of me, which he seized to put me in an arm bar.

That was the end of that. The referee held up his hand. My head was down.

“Great fight,” he said, afterwards. I don’t know whether he was serious or being courteous. In either case, my thought was, “Thanks. Fuck you.”

I spent the rest of the day and evening stewing on it.

Renato, one of my instructors who had persuaded me to enter, wrote me to say that when you compete you give yourself two possible happy outcomes: “to win or to learn.” I would have preferred the former. I’m working on the latter.

What can I learn from this?

To be better prepared? I don’t think so. I spent a month training very hard before the match. I was in good shape. I had lost 28 pounds. My cardiovascular capacity was good – better than it’s been in years. And my instructors and I had studied my opponent’s “game” and trained for it. No, I can’t say that I should have been better prepared.

In that Mar. 28 issue, I talked about what I was doing to reduce the stress I was experiencing as fight day approached. I also said that I knew I had to prepare myself for the possibility that I might lose. But I did not – as I should have done – imagine myself losing… and being okay with that. This last bit of preparation, I did not do.

So, here I am, mentally climbing, inch by inch, out of this well I dug of disappointment and self-recrimination. When I get to the surface, I will have to accept something that I should have been able to contemplate all along: that there are people out there, even older guys, that are better than I am at Jiu Jitsu. When I put this in print, and read it back, the absurdity of my ego is embarrassingly obvious.

Oh… I almost forgot. One oddly happy thing happened within minutes of my loss. I was making my way out of the crowded arena when I was stopped by a young man, a Brazilian, who identified me as Michael Masterson. He was very excited to meet me. He said that he’d heard me speak in Sao Paulo two years ago and had put one of my ideas to work for him. He asked for a photo with him. I smiled as well as I could.

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COVID Update: DeSantis Did It Right 

The most comprehensive comparative study of the effects of COVID regulations was published by the National Bureau of Economic Research (NBER) earlier this month. One of the conclusions: Governor DeSantis did it right.

The researchers compared COVID outcomes in 50 states based on three variables: the economy, education, and mortality. The top 10 states were Utah, Nebraska, Vermont, Montana, South Dakota, Florida, New Hampshire, Maine, Arkansas, and Idaho. The bottom 10 were New Jersey, DC, New York, New Mexico, California, Illinois, Maryland, Nevada, Connecticut, and Pennsylvania.

Most of the top 10 are states with low population density. The one exception is Florida. In terms of mortality, Florida was in the middle of the pack, ranking 28th, whereas California, which had much tougher lockdowns (and thus more deleterious effects on the economy and education) ranked 27th. California ranked 47th overall because its shutdowns crushed the economy (40th) and in-person schooling (50th).

The bottom 10 are dominated by states that had the most stringent lockdowns and were among the last to open up schools. New York, which was early praised for former Governor Cuomo’s severe lockdown policies, ranked 49th, with New Jersey coming in last.

“The correlation between health and economy scores is essentially zero,” said the authors of the study, “which suggests that states that withdrew the most from economic activity did not significantly improve health by doing so.”

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Want to Work for Walmart? How’s Your Driving? 

Walmart has a reputation for being very tough with its suppliers. If you want your tools or toys or treats to be sold in its stores, you are going to have to sell them to Walmart cheap.

The company’s reputation for frugality extends to employee salaries, too. The average Walmart employee makes about $24,000 a year, as compared to the national average of $66,000. A notable exception: the people who drive Walmart’s trucks.

$87,500 had been the average that the company’s drivers could make their first year on the job. And now that there’s a national shortage of drivers to keep stores like Walmart supplied, it gets even better. On Apr. 7, to lure potential drivers away from the competition, Walmart increased its yearly pay for new drivers to between $95,000 and $110,000. Click here.

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“Save like a pessimist. Invest like an optimist.” 

I read that somewhere recently. It stuck because it is so simply true. (Sorry, you who said it. I didn’t make note of your name.)

Until I began writing about wealth building, I don’t think I ever considered that there is a distinction between saving and investing. But sometime during the intervening years, I came to believe that there is a significant difference.

The purpose of saving is to put away money for a particular need at a particular time. Like buying a car in the future. Or paying for college tuition. Or retiring at a certain age. The purpose of investing is more ambitious and more nebulous. The goal is to put some portion of one’s savings into specific assets in order to see them grow.

Thus, the number one rule of saving is: Take little or zero risk. Investing, however, mandates risk. The challenge is to determine how much risk you are willing to take.

We all have different assets and resources available to us. And different economic needs and aspirations. Thus, we must set our own goals and devise our own wealth-building schemes.

I put my “saving” money into debt instruments, rental real estate, gold, and museum-grade art.

I put my “investing” money into stocks, options, REITs, certain speculative investments, and – most of all – privately owned businesses.

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Hollywood Memorial Cemetery

I’ve never been there. But, as a big fan of cemeteries, I will go the next time I’m visiting the grandkids in LA.

Hollywood Memorial Cemetery is the final resting place for such luminaries as The African Queen director John Huston, punk icons Johnny and Dee Dee Ramone, and Academy Award-winner Hattie McDaniel. Plus, Number Two Son tells me that the cemetery hosts concerts, films, and other cultural events.

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Brazilian Jiu Jitsu is a martial art and combat sport based on ground fighting and submission holds. It focuses on the skill of taking your opponent to the ground, controlling him, gaining a dominant position, and using a number of techniques to force him into submission via joint locks or chokeholds.

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“Dear Mr. Ford (or Mark, if you prefer), I am a two-time author and have been a professional biographer-ghostwriter of over 30 clients’ books since 1999. I also write the occasional event speech. I’m ready to transition out of book ghostwriting ASAP. Question: Do you think I’m suited for copywriting, given my background?” – VC

My response: Copywriting is a job that requires at least four complex skills. The first is the capacity to empathize with the reader. That, you may or may not have naturally. If you don’t, you can still write good and successful ads. But you will never write great ones. The second complex skill is the craft of salesmanship. This is something that can definitely be learned. (AWAI is the place to learn it.) The third is very important, but almost never discussed by copywriting gurus. And that is the skill of good thinking. In advertising, that means thoughts that are both interesting and emotionally compelling. This, too, can be learned. And the fourth is the skill of being able to express good thoughts simply and coherently.

As a seasoned ghostwriter, I suspect you already have three of these four skills. The one you may need to work on – salesmanship – is actually the easiest to learn.

So, yes. You are definitely suited for a successful career as a copywriter. Go for it. And good luck to you!

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Check out this young woman playing classic music on an electric guitar…

 

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