Overlooking the Obvious 

Something is going wrong with your business. Usually, you know how to fix it. This time, you are flummoxed. You try everything that has worked before. No luck. What else can you do? You can hire a consultant!

You hire the consultant. They study the situation and recommend a solution. But the solution is a set of very basic ideas you already knew. The bill is expensive. You feel like you’ve wasted a lot of money. But because you’ve spent the money, you put the recommendations in place. Astonishingly, they work. The problem is resolved.

What the heck happened? This essay by Scott Young explains what’s going on.