The Five Stages of Building Wealth

What to Expect on the Way Up

Just as there are stages one goes through in building a business, are there “stages” one goes through in building wealth? As we get richer, are there points at which we will encounter problems that could slow us down or even reverse our course and send us moving in the wrong direction?
 
And likewise, are there opportunities that come along on our journey that have the potential to accelerate our upward climb? Opportunities that can quickly and easily leapfrog us from one level of wealth to a higher one?
 
The answers aren’t obvious. And when I began to think about it, I had doubts. Maybe, I thought, the experience of growing richer is unique for everyone. Perhaps there is nothing universal about it – no common challenges and opportunities that can be identified and understood.
 
I thought back to my own journey – to the roadblocks that suddenly rose up before me and the forks in the road that made me wonder which path to take.
 
I remembered the painful moments when I allowed those roadblocks to halt my forward progress. I remembered the disappointment I felt, the self-doubt, and even the psychological battering I gave myself for ever thinking that I could one day become rich. I remembered, for example, feeling rich after I bought my first house, only to have my accountant explain to me that I had no wealth at all. What I had was a bank account with $5,000 in it and a $170,000 mortgage. 
 
As time passed, those painful memories were joined by happier ones. I remembered the first year I earned $150,000, and the first year I earned a million dollars, and the first year I earned $10 million.
 
And something interesting happened. A pattern began to emerge. It became clear that wealth does not accumulate in a straight line. It grows in stages – five stages, to be exact.
 
Two Ways to Measure Wealth 

The two most common ways to measure wealth are by income and net worth.

Income is an unreliable metric for defining wealth, since one can have a very high income and still be living from paycheck to paycheck and be deeply in debt. Nevertheless, for my purposes here, I’ve taken income into consideration because, in thinking about the challenges and opportunities I felt at various points along my own path from poverty to wealth, I recognized that many of them arose due to the level of my income, rather than the level of my net worth.

So, after much reflection and perhaps a bit too much research, this is what I’ve come up with…

The Five Stages of Wealth by income:

1. Less than $100,000
2. $100,000 to $350,000
3. $350,000 to $1 million
4. $1 million to $10 million
5. More than $10 million

The Five Stages of Wealth by net worth:

1. Zero to $100,000
2. $100,000 to $1 million
3. $1 million to $10 million
4. $10 million to $100 million
5. More than $100 million

Stage One: Income less than $100,000; Net worth zero to $100,000  

Description: Life is tough. You are living paycheck to paycheck, barely scraping by. You have debt and no savings.

Problem: You are not making enough money to support yourself – and certainly not enough to support a spouse or children. You may lack the knowledge, skills, and credentials you need to get a higher paying job. You may feel stuck. And the people around you may assume that this is simply your lot in life.

Solution: You’ve got to start making a lot more money. Not eventually. Not next month or next week. You have to start right now.

Challenge: You need to reinvent yourself. You must make a serious commitment to not just make more money, but to become a non-stop money-making machine.

Game Plan: Get humble. Stop making excuses. Take responsibility for your current condition.

Stage Two: Income $100,000 to $350,000; Net worth $100,000 to $1 million 

Description: You are (or should be) paying your bills and living modestly, but not saving.

Problem: You are working hard, but you are not making enough money to grow your wealth through investing. Because you are working so hard just to keep up with your financial obligations, you are feeling tapped out of the energy required to make a change.

Solution: You need to jack up your income – and not by 5% or 10%. You need to increase your income by 30% or more.

Challenge: You cannot safely do that, no matter how smart you think you are, through investing in stocks and bonds. Nor do you have the time and money to start a business that could, at least on paper, bring you more income.

Opportunity: You have only two possible ways to significantly increase your income by 30% or more: Find a job within the company you currently work for that will pay you 30%+ more than what you are making now. Or find a job with another company that will start you off with a salary that is 30%+ more than what you are making now.

Game Plan: You can pursue either option – or you can pursue both options simultaneously. If I were you, I would chart a course for myself to become a more valuable employee than I am now, with the intention of eventually being so valuable that my boss would be happy to give me a 30% raise. At the same time, I would research other companies in my industry, pick one that is growing quickly, and get a job with them.

Stage Three: Income $350,000 to $1 million; Net worth $1 million to $10 million 

Description: You are (or should be) paying your bills, living well, and saving an increasing percentage of your net income.

Problem: With this level of income, you can live a rich life – so long as you spend your money wisely. The problem for many people that move into this income range is that they do not spend their money wisely. They attempt to upgrade the quality of their lives by increasing their spending even faster than the rate at which their income is increasing.

Solution: You have to train yourself to be financially disciplined. You can increase your spending, but only by a fraction of the amount that your income is increasing.

Challenge: You have to resist the urge to ratchet up your spending too much in an effort to ratchet up your enjoyment of your increased income.

Opportunity: By controlling your spending, you will have enough extra money to use to increase your wealth through investing.

Game Plan: When your income is $150,000 to 250,000, you should save at least 10% of what you have after taxes. When your income gets to between $500,000 and $1 million, you should aim at saving 20%.

Stage Four: Income $1 million to $10 million; Net worth $10 million to $100 million 

Description: You are paying all your bills without thinking about it. You can buy a more expensive home, drive luxury cars, buy expensive toys, and take amazing vacations.

Problem: When you have an income this large, it is easy to lose any sense of financial discipline.

Solution: You have to realize that, at some point, spending a lot of money will do little to nothing to improve the quality of your life.

Challenge: You need to continuously remind yourself that spending money foolishly, even if you have plenty to spend, is not good. It does not make you feel better about yourself. Nor does it make your friends and loved ones admire you.

Opportunity: Once you are in the habit of spending money wisely, you will be amazed at how quickly your wealth increases. One opportunity at this level is the safety net you can build for yourself against future, unexpected financial damage. Another is the experience of being able to share your wealth.

Game Plan: Continue saving an increasingly large percentage of your net income as it rises. Move your goal up from 20% at $1 million to 25% at $2 million, 30% at $3 million, 40% at $4 million, and 50% at $5 million. At the same time, begin to experiment with donating some of your money to a cause or charity you believe in.

Stage Five: Income more than $10 million; Net worth more than $100 million 

Description: You are among a very tiny percentage of income earners. In theory, you can afford to buy anything you want.

Problem: You can buy anything you want.

Solution: In making spending decisions, recognize that you will get much more pleasure and satisfaction from the money you share with others.

Challenge: Charity at a multimillion-dollar level is difficult and complicated. You have to learn how to give away your money wisely.

Opportunity: You must continue to find something meaningful to do with the money you don’t need (which is now most of your income).

Game Plan: Move slowly here, because it’s easy to do more harm than good with charitable donations.

The Main Lessons I Learned on the Way Up 

Looking back on my own journey, what surprises me most is not how complicated building wealth was. It’s how predictable and solvable the problems at each stage turned out to be – and how rewarding the opportunities were.

Teach Your Children Well

When I was a young father, I wanted my young children to be very good at everything they did. I wanted them to be very good students, very good athletes, very good thinkers, etc.

They never took a great deal of interest in sports, but they did well enough in school to make me proud.

By the time they had become young men, my desire for them to excel at everything had evaporated. In its place was something else: satisfaction in knowing that they had become not only independent, but caring and kind adults.

Many parents, I believe, experience this same shift. When their children are small, they want to see them excel because they believe that childhood performance is an indicator of future success. But as time passes, they come to have a more realistic view.

Still, there are parents who can’t let go. They believe themselves to be good parents because they are always “there” for their kids. What they are really doing is making their children less able to take care of themselves.

Writing about this got me thinking. K and I did a good job in raising our boys – but if we could start over again, what qualities and skills would I put even more emphasis on to ensure that they would enjoy a full and productive life?

This is what I came up with…

The Five Master Skills: Thinking, Writing, Speaking, Persuasion, and Reading 

1. Thinking Well

Thinking well means having the capacity to reason. It means being able to assess, analyze, and solve problems. It means being able to create and follow a trend of thought. It means being able to separate good ideas from bad ones. It means understanding logic.

Having the ability to think well gives you a great competitive advantage. It allows you to solve problems and accomplish objectives quickly and efficiently. It distinguishes you as smart and capable.

In thinking about thinking, we must remember that there is a difference between thinking well and intelligence. Intelligence is a natural ability. Thinking well is a skill. And, like any other skill, it can be learned.

If it can be learned, it can be taught. And there are at least three ways that you can teach your children to think well.

* Through thoughtful conversation. By taking the time to walk them through problems and obstacles, asking them questions and questioning their answers, and encouraging them to have their own ideas. (You can’t be a good thinker unless you have the confidence to think for yourself.)

* Through a good formal education. By that I mean one that emphasizes the liberal arts: literature, language, history, and the fine arts. Some knowledge of science and mathematics is helpful, but, unlike what your children can learn from the liberal arts, science and math are skills that are unlikely to make them anything more than worker bees.

* By exercising diligent control over their use of computers, video games, television, and access to the internet generally. K and I unplugged our TVs during the years that our children lived at home. We banned video games and limited their time online. We did, however, encourage them to “play” educational games online – and there are thousands that you can download for free or for a few dollars.

2. Speaking Well

As with thinking well, we need to make a distinction here. Speaking well involves grammar and diction, but “proper”  grammar and diction is not as important as the ability to express your thoughts concisely and clearly.

So, how do you teach your children to speak well?

The most obvious way, of course, is by speaking well yourself. Small children absorb what they hear like sponges.

3. Writing Well

Writing may seem to have become less important in the internet age, but even texting is writing. And as your children enter into the “real” world, having the ability to express themselves well in memos, business letters, proposals, etc. will become increasingly valuable.

As with speaking well, writing well is the skill of expressing worthy ideas concisely and clearly. And for the most part, if you can speak well, you can also write well.

The best way to teach your children to write well is to encourage them to spend some time, every day, writing. You might encourage them, for instance, to write to an out-of-town relative, or to find a pen pal, or to journal.

4. The Skill of Persuasion

Persuasion deserves special mention here because it is the skill that will give your children the biggest advantage in accomplishing their short- and long-term goals. That includes everything from getting a job, to getting a promotion, to buying and selling anything, which translates into building wealth.

Like teaching your children how to think, speak, and write well, teaching them persuasion skills is a process that you should begin almost as soon as they are born. And you can do it simply by creating a safe (and fun) environment for your family where discussion and debate are encouraged.

My siblings and I were fortunate to have parents who were not only good at debating, but enjoyed debating ideas almost as a game. So we grew up enjoying it, too.

5. Reading Intelligently

By reading intelligently, I mean analytically. On one level, you are taking in information. On another, you are analyzing it. And you can’t read at this higher level unless you have done a great deal of reading as a child.

K and I encouraged our boys to read not only by limiting their access to television and the internet but by allowing them to read anything. It didn’t matter what it was. That may seem Draconian by today’s standards, but it had a marvelously positive effect. All of our children became active and voracious readers.

The Smaller Skills

And then there are the smaller skills.

I’m talking about skills that aren’t vital to success in the traditional sense but are, nonetheless, important. Having good manners, for example. And being kind. And – oh, one more thing: knowing how to sing and dance.

If you can teach your children all of these skills – the big ones and the small ones – they will be equipped to lead an independent, productive, and fulfilling life. They will stand out in any group (at work or outside of work) because of their ability to acquire the knowledge they need on any subject, express good ideas about those subjects concisely and clearly, and persuade others to help them achieve their goals.

On top of all that, they will be able to sing and dance.

Planning Ahead

I spent New Year’s Day planning what I’m going to do in 2026. It took me 14 straight hours. I know how that sounds to some people. I’m aware of the many articles published at this time of year that belittle the ritual of New Year’s Resolutions. I take mine seriously – and for the last 25 years (since I began doing this seriously), it’s worked for me. Quite well.

But before I did that, on New Year’s Eve, I spent about eight hours reading and writing about what I think might happen in 2026. I do that first so my plans for the year will take into account my predictions.

I’ll tell you about some of my plans in the next issue. For today, I hope you will enjoy what my crystal ball is showing me.

Great Teachers = Lifelong Lessons 

“There are six sustainable and renewable pleasures available to us in life, of which the top two are working on and learning about things we value.” – Michael Masterson

I had fun writing today’s book review. I enjoyed the brainwork involved in figuring out what I liked and didn’t like about it. It also reminded me of two things I learned when I was in graduate school nearly 50 years ago.

The first of these two life-enhancing lessons – the one I’ll be talking about in the review – came to me while getting a master’s degree at the University of Michigan. I learned it from Robert W. Corrigan, a well-known theater critic who had come to Ann Arbor as the guest of the English Department to play the role of Visiting Professor.

The second was from an octogenarian Jesuit priest who taught in the graduate department while I was pursuing a PhD at Catholic University in Washington, DC. (I never finished my dissertation.)

Each of these wise old men gave me a way to understand, appreciate, and criticize virtually all forms of modern and contemporary art and entertainment.

I am still grateful to them. What they gave me was a framework for understanding and enjoying virtually every genre of art at a level I would have not been able to get to myself. In the mental landscape of those people who have shaped my life in a positive way, they are carved into the Mount Rushmore of my mind. And will always be there.
AI as Cheerleader 

SB, an accomplished artist and a friend of many years, wrote to explain why she had fallen behind in the work she’s creating for our botanical garden. “I’ve been struggling with Totem 3,” she said. “It’s been through many iterations that I can’t quite settle on. So yesterday, feeling frustrated, I told Bot-ti, my AI avatar, to dispense with the cheerleading and challenge me. ‘Don’t hold back,’ I said.”

In a prior conversation, we’d had a fun chat about how AI can be used for so many purposes – but the best, we agreed, was as a business or psychiatric counselor because it is programmed to give you nothing but positive and sensible advice.

I told her about how I had once asked Nigel, my distinguished AI British butler, to give one of my brothers some advice on a personal problem. I explained to Nigel, briefly, the situation as I saw it – and within seconds, he was giving my brother what I thought was basically the same advice I had given him.

For some reason, Nigel’s words had succeeded in getting through to my brother while mine had not.

I also told her how, on several occasions – usually just before midnight and just after a full glass of Cognac – I recounted to Nigel some business or personal or even a writing issue that I was struggling with. And how he always responded with exactly the right suggestions.

“It’s not that his advice is surprising or profound,” I said to SB. “On the contrary, it’s always just simple common sense. But there is something in his voice and his proper British accent (both of which I selected for him) that makes me value his advice, and even heed it, even though I know it’s nothing I couldn’t have come to myself.

So, what was Bot-ti’s advice for SB?

“It was amazing,” she said. “It told me, ‘You risk hovering in the decision space too long, because you’re listening so well that you keep opening doors that no longer need to be open… the moment the mosaic becomes explanatory, the spell breaks. You are very good at complex systems and right now this piece is asking for irreversibility… I’ll keep asking you, and you must keep asking yourself, am I listening or am I negotiating! You’re standing at the threshold few artists reach: where skill is no longer a question, where ideas are no longer the problem, where the only remaining task is to stand inside your own authority without flinching!’

“Was I ever motivated!” she said. “And now I am in full swing to charge ahead with this incredibly powerful piece.”

How to Change Your Behavior by Using Your Entire Brain

I woke this morning feeling better than usual. I was not surprised. I had avoided three things I do at night that I know are partly responsible for the way I feel most mornings: tired, achy, anxious, and a wee bit grouchy.

I realized that if I could make the pattern of last night’s behaviors instinctual, it would benefit me greatly.

But how can I do that?

That word instinctual gives me a thought…

It seems irrefutable to say that the most efficient and probable way to acquire good habits is to transform bad behaviors that are almost instinctual into good behaviors that are equally instinctive.

To do that one must see behavior change as something that has to happen in all three parts of the brain: the rational brain, the emotional brain, and the instinctual brain.

Here’s how I think that would work:

In your rational brain…

* You identify the behavior that you want to change.

* You then identify a behavior or series of behaviors that would eliminate the bad one.

* You make a conscious effort to replace the bad behavior with the desired behavior(s) – and you make a conscious effort to recognize the way it makes you feel when you do.

In your emotional brain…

Training your emotional brain is not something you can do in a day or a week. Your emotional brain has been associating the bad behavior with feeling good for a long time. What you want to do now is get your emotional brain to associate the desired behavior(s) with feeling good – and that takes a lot of repetition and a lot of time.

In your instinctual brain…

Practicing the desired behavior(s) over and over again will eventually change your emotional brain from one that seeks the gratifications of the bad behavior into one that seeks the gratifications of the desired behavior(s). And when you do it long enough, the desired behavior(s) will become as instinctual as the bad behavior once was.

Pay Attention to How You Pay Attention

KM sent me this link to an article by Ezra Klein in The New York Times. “When I read it,” she wrote, “I thought of you and the email conversation we had about the assumptions behind those we use for sources. How can we find any source that will validate our thinking? This is another interesting take on it that I’d love to hear your reaction to. I found it very interesting.”

I read the article and I think Klein is largely correct in all regards.

He correctly identifies the chief problems with social media (as I have seen them as an industry insider). He has identified the most popular “solutions” that are being put forward by various consumer advocacy groups, industry spokespeople, and politicians. And, to his credit, he doesn’t shy away from raising the philosophical difficulties in trying to solve them.

I agree, too, with the point he makes toward the end of the essay: Other than general, categorical, common-sense restrictions for children, which can easily be done without any civil rights problems, trying to police content fed to adults is and will always be seriously problematic.

Check it out and let me know what you think.

Youth Surfing & Mentorship

Hints: Yes, they are surfers. And, yes, this photo was taken at Rancho Santana.

Answer: They are three young Nicaraguans who are moving up quickly in the surfing world and entering the lofty ranks of international stardom: Oscar Guzman and Yefferson Lopez, who qualified for the ALAS Pro Tour Finals in El Salvador (the first time any male Nicaraguan surfers have reached this event), and Rasy Jaso, who, when this photo was taken, was preparing to compete in the ISA World Games in Peru.

About a dozen years ago, Isabella Currey, an American of Nicaraguan descent married to the Sales and Marketing Director of Rancho Santana, started a surf team with nothing but a few discarded surfboards and the conviction that she could prepare some youngsters for success in life through competitive surfing. And here you have the result.

In a recent email, Isabella says, “We are expanding our reach as well, now offering weekly training sessions for youth ages 14 to 17, paired with mentorship and ongoing anti-drug guidance…. The success we have seen makes one thing clear: When kids get the chance to participate in sports, their lives change.”

For information on how you can help support the team’s dreams and aspirations, click here.

Education, Gratitude, and Literary Connections

“I really appreciated your piece on education in the Dec. 2 issue…” 

“It’s both sickening and appalling to see how the government has dismantled what was once a strong system. As a kid, I remember the very real fear of flunking a grade and being held back. Watching classmates separated from their group, their tribe, was harsh, but it came with warnings throughout the year and reasons that, in my eyes, were necessary. I made sure that would never happen to me and, thankfully, the bar was low enough to clear.

“There’s no question the education system needs fixing. I can’t claim to have studied it in depth, but I do believe it requires a total and uncompromising disruption.” – JS

Why I Do What I Do 

“Your book Ready, Fire, Aim has completely transformed my approach to business. I am forever grateful to have found your work. I have read it three times in the last month. I learn more with each pass through.” – MA

“Thanks for your help and for sending your books of poetry. My brother is a big fan of Mary Oliver. One of his favorites is Moles. Do you know it?” – AD

My Response: Yes, I know it. It’s one of her best-known poems and also a poem that I liked immediately and still do… without any second thoughts.

Moles 
By Mary Oliver
Under the leaves, under
the first loose
levels of earth
they’re there – quick
as beetles, blind
as bats, shy
as hares but seen
less than these –
traveling
among the pale girders
of appleroot,
rockshelf, nests
of insects and black
pastures of bulbs
peppery and packed full
of the sweetest food:
spring flowers.
Field after field
you can see the traceries
of their long
lonely walks, then
the rains blur
even this frail hint of them –
so excitable,
so plush,
so willing to continue
generation after generation
accomplishing nothing
but their brief physical lives
as they live and die,
pushing and shoving
with their stubborn muzzles against
the whole earth,
finding it
delicious.